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BEHIND THE DIRT
The people, adventures, and questionable decisions behind Mud & Moxie.
Somewhere along the way, we realized there weren't many brands speaking to people like us.
The Gen X kids who grew up outside.
The ones who never stopped chasing adventure.
So we created Mud & Moxie.
Michelle is the founder of Ritual Hair & Wellness and the creative force behind Mud & Moxie. When she's not behind the chair helping women look and feel their best, you'll find her planning the next adventure, traveling, exploring new places, teaching yoga, and spending time with family, and her dogs Lola & Daisy.
As a lifelong believer that adventure never ages, Michelle created Mud & Moxie for the Gen X kids who still choose experiences over excuses and believe life is meant to be lived, not watched from the sidelines.
MICHELLE
MIKE
Mike is a professional truck driver with a passion for the outdoors and has a hard time sitting still. No matter the season, you'll usually find him outside; whether that's golfing, hunting, ice fishing, camping, hiking, trail riding, or exploring somewhere off the beaten path.
His love for adventure, travel, and the outdoors is a big part of what inspired Mud & Moxie and the lifestyle it represents. Whether it's a weekend on the trails, a day on the water, or a new place to explore, Mike believes some of the best memories are made outside.
MUD & MOXIE MOMENTS
Mudlife isn't about what you ride. It's about the people you meet, the memories you make, and the adventures that keep you coming back for more.
From muddy trails and campfires to road trips and weekends away, these are the moments that remind us adventure never ages.
FOLLOW THE ADVENTURE
Mud & Moxie isn't just what we wear...it's the people we meet, the places we go, the memories we make along the way.